We’re here to make creativity a little more boring (yay!).

A bit less magical, a lot more methodical.

A little less ‘inspiration’, a lot more application.

All in a pursuit of creative excellence that is more repeatable, predictable and scalable.

Helping our clients exchange the comfort of the familiar for the dizzying potential of the yet to come…

We're specialists in the Creative Ladder System, used by many of the world’s most successful brands.

Our tried and tested approach offers teams the shared language, structure, governance and rituals that actually stick, while avoiding the institutional ‘organ rejection’ that so often derails even the smartest creative transformation efforts.

Along the way we focus squarely on the human creativity skills that will matter more than ever in the next era of growth:

Critical thinking.

Creative confidence.

Personal  judgment.

Taste.

All skills that remain stubbornly beyond the reach of an AI prompt.

Above all we exist to democratize creativity - to show that it isn’t a mystical gift, but a learnable skill. Even if some of us have been told, or perhaps told ourselves, “You’re not creative.”

Our team is headed by Arif Haq. As the Founding Head of Contagious' Creative Capabilities division, he led the team that developed the original Creative Ladder system with Heineken in 2014. For more information on the Creative Ladder have a read of Arif’s blog post here.

See you soon. We promise it’ll be fun - and hopefully a little boring too.